Xi4G has selected a business strategy of producing and then releasing casual Hidden Object games as a publisher. Such games are directed at female target audiences,
and they’re sprawling stories whose plot is endlessly expanded and new content unlocked through Hidden Object scenes. Players need to find given objects on them and
score points. This also contains elements of an adventure game and solving puzzles connected with the story. The benefit of casual games lies within a fairly
uncomplicated gameplay and the ability to return to the game without any problems.
Monetization of games in which Xi4G operates, relies on the “free-to-play” model, which means an entirely free version of the game ready to be downloaded from a given store.
Revenue from the games come from two channels, In App Purchases and rewarded ad revenue. This monetization model are most profitable now on the market of mobile games.
The company plans to develop, expand and commercialize new projects that will also operate in the free-to-play mode, which does not prevent the company from attempts
at new project releases from the “premium” segment, which means issuing a payment for playing the full version of the game.